“ My basic principle is that you don't make decisions because they are easy; you don't make them because they are cheap; you don't make them because they are popular; you make them because they’re right.” - Theodore Hesburgh

I think that this quote is saying that just because something looks better or more affordable than the one that you really want you're not gonna get that one because you know that it's not right. For example if they were to make me choose between something that's popular and something that isn't so popular, i honestly won't go with the popular choice because just because it's the popular choice i don't want to be the person that looks like a follower because i'm not i go for what is right not for what others say is best.